This spring, Amedia, Norway's largest publisher of local news, signed an agreement with Livewrapped. In April, Amedia completed the transition to Livewrapped's technology and has since observed a 61% increase in advertising revenue through Header Bidding.

Since transitioning to Livewrapped's platform, Amedia has gained access to a range of new features to optimize its ad inventory, including simplified optimization of ad visibility, reducing the need to involve developers as frequently. Easier management and better optimization of their ad inventory have significantly increased Amedia’s advertising revenue. A comparison between March 1-19 (before the platform switch) and May 1-19 (after the platform switch) shows a 61% increase in ad revenue via Header Bidding.

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"Amedia is extremely pleased with Livewrapped. The migration to Livewrapped has been quick and smooth for all our 137 titles, with a few thousand placements. The service and support have been fantastic. We especially appreciate that the platform could be developed to meet our needs, and the increase in ad revenue has far exceeded our expectations," said JonathanRoss Lord Brænde, Director of Platform and Ad Technology at Amedia.

"The agreement with Amedia is a significant step in our expansion strategy. Amedia's decision to enter into a partnership with Livewrapped, combined with the sensational revenue increase following the platform change, highlights the strength of our tech. Being able to deliver these results for a large, credible, and complex publisher like Amedia confirms the effectiveness of our onboarding process and is further proof that Livewrapped is optimized for fast and smooth scaling. We see this as an important step toward strengthening our position internationally," said Patrik Sandberg, Acting CEO of VO2.

"We are passionate about providing first-class solutions for media companies, and the partnership with Amedia marks a milestone for our expansion in theNorwegian market, further strengthening our position as a leading HeaderBidding platform in Europe. We are very pleased to see the positive impact our platform has had on Amedia’s business and revenue," said Fredrik Johansson, CEO of Livewrapped.

 For more information, please contact:

Patrik Sandberg, Acting CEO, VO2 Cap Holding AB (publ)
Phone: +46 70 262 80 47
Email: patrik.sandberg@vo2cap.se

Jonathan Ross Lord Brænde, Director of Platform and Ad Technology, Amedia
Phone: +47 993 08 827
Email: jonathan.braende@amedia.no

Fredrik Johansson, CEO, Livewrapped
Phone: +46 76 838 43 37
Email: fredrik@livewrapped.com

About Amedia:
Amedia is a media group owned by a foundation and is the Norway’s largestpublisher of editor-controlled media. They reach more than two million readersacross the country daily through their 109 media outlets and strategicpartnerships with 20 partner newspapers. More information: amedia.no.

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