How Ekstra Bladet kept political ads live under TTPA and beat budget by 5x with Livewrapped
TTPA was designed to make political advertising clearer for readers. But they created a problem for publishers.
Built to remove complexity from header bidding, while unlocking its full revenue potential.
We combine full transparency with an intuitive interface — removing the complexity from setup, optimisation and ongoing management. All your insights, integrations and performance, unified in one place.
A battle-tested header bidding wrapper trusted in production by Europe's leading publishers.
Real-time auction telemetry across every placement, bidder and format — answers in seconds.
ML-driven floor pricing, timeout tuning and dynamic bidder selection — incremental yield per impression.
Pre-built connectors to 40+ SSPs and a clean public API for the connections you build yourself.
Direct lines to premium demand — vetted, reviewed and tuned to lift yield without lifting risk.
Direct access to the team who built the wrapper. SLA-backed, expert-level, on your side.
Revenue, demand, supply and bidder analytics in a single surface — built for ops teams who need answers in seconds, not after a JIRA ticket.

Every placement, every bidder, every size — configurable in a single matrix. Excel import, audit logs, and changesets that ship safely to production.

Livewrapped gave our yield team a level of clarity we hadn't seen from any wrapper before — and the page-load gains landed on the same day we shipped.
A platform your yield team will actually open every morning. Real-time, fast, and shaped by the workflows of the publishers running it.

TTPA was designed to make political advertising clearer for readers. But they created a problem for publishers.
Adding more demand is rarely as simple as switching on another bidder. That's where curated demand comes in.
We dig into current real-world applications of AI for publishers who are navigating agentic advertising right now.
Bring your current wrapper config. We'll walk you through where Livewrapped would lift revenue, where it would cut page weight, and exactly what an onboarding looks like.